Northern Nevada Business Weekly – April 13, 2017

With Easter quickly approaching, consumers in Nevada are hopping online and into stores to celebrate the popular spring holiday. According to estimates from the Retail Association of Nevada (RAN), Nevadans are expected to spend a record $281.6 million celebrating Easter this year, which represents an increase of 7.7 percent* compared to $261.6 million last year.

“Easter spending rose over 7 percent last year, setting a record, and 2017 looks to once again set new heights in Easter spending,” said Bryan Wachter, Senior Vice President of RAN. “Warm weather and a positive consumer outlook bodes well for another strong Easter season.”

Easter meals will lead the way in Silver State spending with an estimated $88.9 million, followed by clothing ($46.1 million), gifts ($45.0 million), candy ($39.5 million) and flowers ($19.1 million), according to RAN. Easter decorations will take in $16.3 million, with greeting cards ($12.1 million) and miscellaneous items ($10.1 million) rounding out the total spending.

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